Copywriter in Germany, writing in German and English
Strategy, copy and concept. Based in Germany, working internationally, usually remote, sometimes across a table. Most projects start as one sentence that has to become something people actually finish reading.
What I do
Website and brand copy
Homepages, service pages, about pages, product text, the words that explain what a company is before anyone books a call. Solemio Apartments is live: the concept and the copy came from my first pass, the domain setup came with it.
Editorial strategy and newsletters
An editorial line, the issues that prove it, and the briefs that let other writers sound like the publication rather than like themselves. Head of Copy at The Orbit meant deciding what runs, what waits and what never happens, from 2024 through June 2026.
Content strategy and planning
Topics, formats, cadence, owners. Redaktionsplanung is the German word for it and the job is the same in any language: a plan a team can keep after the kickoff slides are forgotten.
Community and social copy
Writing that belongs where it appears. For krisenchat, a youth mental health service, that meant Twitch, TikTok, Reddit and Discord: four rooms, four registers, one rule. Say the true thing in the voice that place already uses.
Concept and campaign work
Names, angles, formats, podcast ideas, the turn that makes an ordinary brief worth answering. Sometimes the deliverable is a line. Sometimes it is the reason a line exists.
Who it is for
Founders with a real product and no words for it yet. Editorial leads who need a line that stays consistent once a team writes it. Communities, creators and publications that already have an audience and know the copy is the weak part. Most of my work sits in culture, tech, mental health, travel and education. German and English, for clients in Germany and everywhere else.
How a project starts
You write first. Two lines or two pages, whatever the brief actually is. I answer with what I think the job really is, how I would approach it, and what it would take. The PDF Ways to work with me sets out the formats I work in and what each one needs from you. If the exchange is worth continuing, we start.
Where the proof is
Write to me
smiripaula96@gmail.com is the fastest way in. Tell me what needs saying and who is supposed to hear it.