01 · May 2025 to today
Talking about fear without losing a sixteen-year-old at the second sentence.
krisenchat counsels young people in crisis. My job: be where they already are. Twitch, TikTok, Reddit, Discord. Four platforms, four registers, one rule: no lecturing, no softening, no dodging the difficult part.
Twitch · 3× / week
Live and community
Three live shows a week with Felix Kann, M.Sc. psychologist, and “Dr. Maddiesin”, physician and sexologist. I help pick what we talk about, research it, write the questions, and read the chat, including the messages from people who are not okay.
- · Finding topics before they are exhausted
- · Turning studies and clinical language into something that survives a live chat
- · Show dramaturgy and questions that get more than a yes
- · Live co-hosting
TikTok · 05/25 to 06/26
Was los mit dir?
One channel, one person accountable. Idea, script, edit, caption, upload, comments, numbers. Then the awkward question the next morning: why did this one work and that one die?
- · Editorial planning with a point of view, not slots to fill
- · Editing and hooks: the first second and a half decides it
- · Captions that earn the click
- · Analysis that actually shapes the next week
Reddit · ~3 dispatches / week
Reaching young men
Campaign language does not reach young men. I write on Reddit in each subreddit's dialect, with memes, with self-deprecation, as a counterweight to the manosphere. Get clocked as marketing there and it is over.
- · r/de, r/FragReddit, r/FragMänner, r/ich_iel, each sub with its own tone
- · Memes as a way in, not decoration
- · A position without a sermon
- · Comments, where the real counselling happens
Discord · community
Community, rules, structure
From an empty server to a living community: channel structure, rituals, rules, automation. A community is not a channel you broadcast into. It is a room you furnish and then tidy every single day.
- · Channel structure and onboarding built from zero
- · Moderation with rules you can actually defend
- · Announcements people read instead of skip
- · Automation that relieves people instead of replacing them